We’re back with our newly launched series – “Five on Friday” (click here for a refresher).

While Google search terms are trending around everything happening in the world today, it's also told quite the story around the multi-family industry as well. The week of March 1st - google searches for 'apartments' were on the rise in an upward trend as one would expect for than beginning of the spring season. However, by the week of March 15th, things had dramatically changed. In alignment with 'stay-at-home' orders issued across the country, the searches for "apartments" fell drastically. Through the end of March, April and May however the trends started to rebound. By the end of May, trends started to resemble what 2019 looked like.

In the past 2 weeks, as the country has opened up, the increased awareness of sanitization is evident everywhere. I go to the grocery store and the cart is wiped down for me before I take it through the store. I go to order take out and the menu is sanitized before it's handed to me and after I hand it back. Those are just two examples of how serious businesses are taking the safety of their patrons.