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What Apartment Residents Want for Fourth of July & Summer Events

In: Residents
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Calling all apartment property managers. Are you trying to make heads or tails of what residents are looking for now that many states have eased Covid-related precautions? We commissioned a survey among apartment residents to give you the answers!* The short answer is: they are ready for events. What kind? We have that intel too.

Say Hello to Events Again with the Fourth of July

With the next big holiday being a celebration of our independence, we were curious if residents would be open to mixing and mingling with their community. A resounding “yes” came back. Over 75% of apartment residents would attend a Fourth of July-themed party or activity if the community hosted one. So, if you haven’t already donned your party-planning hat, now is the time.

Keep the Summer Sizzlin’

Once you have your Fourth of July event buttoned up and ready to go, you may want to jumpstart your planning for the rest of the summer because it appears that you’ll still have residents hanging around. You most likely had a “full house” last summer given stay-at-home orders. According to the survey, that won’t be the case this year. More than three-quarters of respondents plan to travel for vacations this summer, with more than a third responding that they would pack their bags at least a few times. But, roughly one-quarter will travel just once, a little less than a quarter not at all and less than 15% will travel frequently. So, probably best to plan on a back-to-normal (ish) summer with maintenance requests, usage of the amenities and residents who are raring for events to return!

Get Inspo: Data-Backed Event Ideas

Speaking of events, need some inspiration for what might be your first big event since the pandemic hit? Get it straight from potential event-goers. We teed up some suggestions, ranging from low key to full party-mode, and here’s how respondents ranked the activities. They could choose more than one, so they are open to several of these ideas. (Of course, be sure you comply with local and federal health and safety mandates and recommendations when planning.)

You could easily add a sparkly Fourth of July pop to any of these events: an American-themed meal or movie; red, white and blue ice cream or décor and the list goes on and on. Of course, you know your community better than anyone, so take these ideas and add your touch to customize an event exactly right for your residents.

And to free up your time for event planning, contact us for a one-stop-shop turn or to knock through that dreaded punch list.

*159 respondents renting an apartment in the United States; conducted by SurveyMonkey

Written by Kari Guillette

Kari has a vast knowledge of the multi-family industry after working for her entire career in property management. She worked onsite as a community manager and transitioned to regional managers roles all before she switched to the supplier side. That background gives her intimate knowledge of the struggles of onsite staff that help her better solve for therir needs.

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